I set up my first styling business Stylefish in Ireland in 2009. Having taught personal styling classes to over 3,000 women through department stores such as House of Fraser and Harvey Nichols, I grew Stylefish into a Personal Stylist training school with 2 investors from Dragons Den in 2011.
For 15 years I have worked as a Personal Stylist Trainer, Personal Stylist myself, Speaker, Host and Writer on all things style and confidence (those pesky dragons kept me busy).
Since I started in styling the fashion landscape has changed greatly. Choice, social media & the pace of fashion has made it so easy to feel lost. It takes real exploration and self-awareness to understand, build & create the wardrobe you want and alongside it be able to let go of the versions of yourself that no longer serve you.
My passion is in guiding women on that journey through their style to find a look, feeling and approach that changes how you see themselves through their clothes.
"Create a Style that feels like you."
I believe style is about so much more than our clothes but clothes can be a powerful tool that tells us so much about ourselves and can change so much of how we feel about ourselves.
I believe if you feel confident in your own skin, centred in who you are and can embrace your individuality you will have the self belief to live the life you want and build a style that works for you.
"Fill your life with the things you love and watch magic unfold."
- Women living life by their own rules.
- A new season beginning, the changing colours, clothes, a fresh start.
- The outdoors and being active.
- Exploring new places.
- Travelling solo. A trip I took alone around Vietnam inspired me to start my business.
- Food & cooking - all sorts but Asian is my favourite!
- The Quiet first thing in the morning when no one else is up.
I am an introverted extrovert!
I am from a small town in Ireland called Portarlington but am married to an Englishman. We live in Devon, a small village in the South West of England right by the water. We have a little chocolate coloured labradoodle called Polo, who is just the best thing ever!
I am a morning person I love that time when the house is still and I can literally feel the quiet. I am most productive when I have space to myself to think, to read, to work on something. I would call myself and introverted extrovert :-)
I love cooking all sorts of food, running and yoga. I am a 'do'er' - cannot sit still - when I am into a subject, I go deep - I buy all the books and listen to all the podcasts but I also love nothing more than sitting in a lovely cafe with a book or magazine and watching the world go by.
I adore fashion but in a way that feels simpler than it used to. Joy to me through my clothes feels like an effortlessness, a feeling of simplicity but at the same time I like a feeling of polish. I don't like anything dangly, anything restrictive or anything with an obvious label. I like to feel free, like I haven't tried too hard but yet have achieved a feeling of sophistication. It took me time to understand my own style after years working in fashion and it feels do good to be helping others do the same.
Welcome to my little styling home. Jx
For the first time in a long time I feel like I have given myself permission to be who I am and embrace it. I loved spending time with you each week and watch my confidence literally grow before my eyes!
The Style Elements of Wood & Metal
A Feeling of comfort & polish.
The Style Elements of Water & Wood
A Feeling of creativity & movement.
The Style Elements of Fire & Wood
A Feeling of Fun & relax style.
The Style Elements of Metal & Wood
A feeling of polish & freedom.